Motoshow 2026 | An Action-Packed Weekend Filled with Automotive Passion, Innovation, and Project Cars

Last weekend, the Benefit team headed to Southern Estonia once again, where the Tartu Näitused fair centre hosted the annual highlight of the Estonian automotive calendar - Tartu Motoshow. This year’s exhibition was another memorable one for us: large crowds filled the halls, we reconnected with old friends and met plenty of new ones, and our stand was buzzing with activity from start to finish.

On Display: The SLOWMILE.CO Porsche Project Car

Benefit’s featured project car this year was the SLOWMILE.CO Porsche, which our restoration team at Benefit AutoKlassika is helping to build. It attracted a steady stream of curious visitors and photographers throughout the entire weekend. On Saturday, the owners, Rauno and Triin, stopped by our stand to talk directly with enthusiasts about the build process, technical solutions, and their exciting future plans. This very Porsche will soon be hitting the road again for a long and adventurous trip across Europe!

Top Brands, Equipment, and Heated Stand Competitions

In addition to this special project car, our exhibition space was larger and more versatile than ever before:

• The Meguiar's brand area offered everything needed for top-tier surface care and achieving the ultimate shine.
• The CarSystem brand area showcased professional bodywork and refinishing supplies.
• We also displayed a wide selection of garage equipment and tools from other brands we represent, offering solutions for professional repair shops and demanding enthusiast garages alike.

To make visiting our stand even more engaging, we hosted two highly popular competitions. Visitors tested their skill and precision in manual surface polishing and the surgical accuracy required for hardener dosing. The competitive spirit generated a lot of excitement and proved that Estonia’s automotive scene is full of true craftsmen!

Peeter on the Auto 140 Stage and Vibrant Energy Across the Halls and Courtyard

The excitement extended well beyond our stand. Our team member Peeter Sarevet was invited to present and give an interview in the courtyard's Auto 140 display area.

Inside the exhibition hall, there was plenty to discover - a wide selection of brand-new passenger cars, impressive motorhomes, and exciting companies showing off their latest innovations. Meanwhile, the courtyard came alive with vibrant energy: host to various car clubs, unique custom builds, and our good friends, pinstripers One Eyed Morse and Birdy Kustoms, who brought authentic custom culture to life with their handcrafted pinstriping art.

A Huge Thank You to Everyone and See You Soon!

Benefit would like to extend a heartfelt thank you to all visitors, partners, friends, and clients who stopped by, shared a chat, took part in our competitions, or simply brought great energy! You make Motoshow an event we eagerly look forward to every single year.

Thank you, and see you next year at the same time in Tartu!